Title: Star TV and Zee Telefilms: Videshi and Swadeshi Media Empires?Submitted by: Scott FitzgeraldAs with other areas of economic globalization, the development of the global media market in the 1990s has also been characterised by the consolidation of the trend towards regional markets. While the concentration and centralisation of capital within the principal media TNCs continues, the extension of their operations into regional markets have been facilitated, and in some instances opposed, by an associated trend in the 1990s, the rise of regional media entrepreneurs. Exemplary of these developments has been the increasingly acrimonious corporate relations of News Corp's STAR TV and Zee Telefilms Limited (ZTL), within the expanding, commercialised Indian media market. Examining the interaction between empirical, objective media imperialism and discourses of media imperialism, this paper will investigate how ZTL and STAR TV have sought to position themselves with regards to the regulations of the Indian state, within the context of growing sensitivity over the perceived impact of transborder communications flows on national sovereignty and cultural identity. Return to Abstracts menuCarol Burnett Phone: 61 - 3 - 9349 1899 Email: c.burnett@asialink.unimelb.edu.au
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